ENTRY FOR DAMAN AWARDS 2017

1. Category: Corporate Wellness Partner of the Year Award
2. Project title: Our Corporate Wellness Partnership Programs
3. First name: Adrian
4. Last name: Kennedy
5. Entrant Phone Number: +971-552218602 (Dr. Gurjeet Singh Saggu), +971-526424237 (Prof. Adrian Kennedy)
6. Building Name or Number: RAK Hospital
7. Entrant Country: United Arab Emirates
8. Entrant email: gurjeet.s@arabianwellness.com, prof.kennedy.aj@gmail.com
9. Company: ARABIAN WELLNESS & LIFESTYLE MANAGEMENT, LLC
10. Nominee Name & Title: Name: Professor Adrian Kennedy, Title: Chief Wellness Officer
11. Street: Al Qusaidat
12. Town/City: Ras al Khaimah
13. Zip/Postcode: 12027
14. Chief Executive Officer Name: Dr. Raza Siddiqui
15. Human Resources Director Name: Ms. Diana D’Souza
16. Communications Director Name: Dr. Yasmin Sheikh
17. Head of Employee Benefits Name: Ms. Diana D’Souza
18. Public Relations Director Name: Dr. Yasmin Sheikh
19. Which medical insurance company do you use? Al Buhaira National Insurance Company
20. Which fitness supplier do you use? ----
21. Which PR and/or creative agency do you use? ----
22. What is your company twitter handle? ----
23. Company website URL: www.arabianwellness.com
24. Turnover (last financial year): Confidential

25. When your company founded and what was is your company’s mission for the United Arab Emirates? *(Year)*

--> Arabian Wellness (www.arabianwellness.com) was incorporated in 2012 and the Vision and Mission of the company is:

          Vision: To become a world player in providing scientifically proven Health, Wellness & Lifestyle Management Solutions.

          Mission: Arabian Wellness & Lifestyle Management will continuously improve the health of its clients comprising school children, corporate employees and the community in the UAE and worldwide by advocating and implementing lifestyle management as a means of achieving health & wellbeing.

26. Why do you deserve to win this award? (200 words)

--> Since lifestyle factors account for more than 80% mortality, morbidity and medicare costs, Arabian Wellness & Lifestyle Management is committed to promoting lifestyle management changes in Corporate Organizations.

          26(a) - Lifestyle ailments - cause & effect  

          We manage the Health, Wellness & Lifestyle of over 50 corporates covering approx 10,000 employees, by integrating lifestyle assessment & correction systems into their workplace. These systems include:

1. Medical Screening: (Ht/Wt, BMI, HBP, Sugar, Lifestyle)
2. Lifestyle Counseling: (Diet, Exercise, Stress, Smoking, Alcohol)
3. Health Education: (Stress Management, Weight Management, Disease Management, Quit Smoking etc)
4. Wellness Activities: (Sports Activities, Weight Loss Challenge, Walkathons, Quit Smoking, etc)
5. Corporate Health Audit: 

1. Annual employee health review
2. Annual health programs financial review

          26(b) - Our Corporate Wellness Systems 

          Our year on year documented Health results of total corporate populations over the last 3 – 4 years, since incorporation indicates Improvement in Health Factors such as HBP, Diabetes, Cardiac Risk, Obesity, Inactivity, Stress, etc.

          26(c) – Ras-al-Khaimah Corporates 3 year Health Status 

          We feel that our partnership with corporates for the implementation of comprehensive workplace health systems and the documented year on year employee health improvement will qualify us for this award.

27. How has your organization helped its clients incorporate corporate wellness into their vision and missions -please give examples? (300 words)

          We have the following clients who we work with year on year and we have certainly influenced their attitude and policy on Corporate Wellness & the employees’ health as follows:

1. RAK CERAMICS: Mission statement mentions that it is accountable to its employees and is committed to a healthy environment.

   We have influenced RAK Ceramics, the world’s largest ceramics manufacturer to integrate our Corporate Health & Wellness Systems into their work ethos to the benefit of their 6000 employees. We have motivated over 70% of the employees to participate in various Workplace Health Programs.

   Our WHP (Workplace Health Program) cover several aspects of Health including Medical Screening, Disease Management, Cardiac Care, Quit Smoking, Stress Management, Exercise & Fitness, Weight Management, etc. We also have a year-round sports program.

   27(a) - RAK Ceramics 3 year Health Results

2. STEVIN ROCK:Mission statement mentions that it will provide the finest quality services utilizing dedicated employees and maintaining corporate integrity.

   Here too, we have impressed upon Stevin Rock, a giant in the UAE mining industry to make available our Workplace Health Programs to its 3000 dedicated employees.

   Our comprehensive health programs include Health screening (including Pulmonary Function Test) and in addition, our Education & Empowerment programs cover Disease Management, Stress Management, Quit Smoking, Sleep Management, Safety and Accident Prevention, etc.

   27(b) - Stevin Rock 2 years Health Results

3. SAQR PORT: Vision Statement mentions that they propose to play a key role in establishing Ras al Khaimah as a location for living and leisure for their employees and the community.

   Saqr Port with its employee population of over 1000 employees spread over several facilities has benefitted greatly from our ongoing Corporate Wellness association which involves Health Screening, Health Education & Sports Facilities.

   27(c) - Saqr Port 2 years Health Results

28. What type of metrics has your organisation put in place to measure your success rates in corporate wellness for your clients? (200 words)

          We measure our success in Corporate Wellness at two levels:

1. The individual employee level
2. The corporate organization level

          In both instances, we use our Computerized Health, Wellness & Lifestyle Scan with inbuilt metrics that corresponds to the standards recommended by the United States Preventive Services Task Force (USPSTF).

1. Individual Employees are evaluated & counseled in the following areas/metrics:
   1. Medical: Age, gender, nationality, Ht/Wt, BMI, body fat, BP, sugar, lipid profile
   2. Diet: Fruits, vegetables, fibre, fast-foods, oils, fluid
   3. Exercise: Activity, stamina, strength, mobility
   4. Stress: Psychosoma, job, relationship, sleep
   5. Health Habits: Smoking, alcohol, safety

          28(a1) - 75 Parameters/Metrics, Health & Lifestyle Questionnaire

          28(a2) - 75 Parameters/Metrics, Health & Lifestyle Prescription

2. Corporate Organization: The total assessment of all employees are retained in the system and annually compiled as the Annual Group Health Audit, which identifies the numbers and percentiles of the organization in the following areas:
   1. Medical: HBP, Diabetes, Cardiac Risk
   2. Lifestyle: Overweight, Obese, Physically Unfit, Sedentary
   3. Stress: Psychosoma, Presenteeism
   4. High risk behaviour, smoking, alcohol
   5. Overall health score
   6. Financial: Absenteeism, Medicare Utilization, Hospitalization, Productivity

          28(b) – 75 Parameter/Metric Group Health Audit

29. Please give evidence (metrics) of a client case study with corporate wellness success rates. (300 words)

          --> The end result of our corporate wellness partnership with RAK Ceramics is summarized in the table attached below

         29(a) - RAK Ceramics 3 year success story

          Our success is largely due to a daily partnership, towards ensuring Employee Engagement. 29(b) - Sample Employee Engagement Plan

          We have achieved our success with RAK Ceramics using the following protocols:

1. Health Screening & Counseling (explained in some detail earlier)
2. Health Education & Empowerment: The objectives of these programs are to empower each employee to take charge of their own health.

          29(c) - Video Exercise & Fitness

          29(d) - Video Stress Management

          29(e) - Video Cardiac Care

          29(f) - Video Quit Smoking

          - The list of employees allocated for various programs may be seen in Annual Group Profiles (2013, 2014, 2015) in 29(n), (o) & (p) 3)

          Health Activities:
          The final part of our protocol is Health activities. In our experience, physical activity and sports has the widest range of benefits. All employees are encouraged to participate.

          29(g) - Cricket Brochure 

          29(h) - Basketball Brochure 

          29(i) - Football Brochure 

          29(j) - Volleyball Brochure 

          29(k) – Sports Photo Gallery - 2016 

          The reports below represent our success in various components of Corporate Wellness with RAK Ceramics, Ras al Khaimah, over the 3 year period 2013 – 2015.

          We continue to have success with RAK Ceramics.

          29(l) - RAK Ceramics Health Status Comparison 2013/2014 

          29(m) - RAK Ceramics Health Status Comparison 2014/2015 

          The findings in 29(a) above are substantiated by our Health Audits for the years 2013, 2014 and 2015 are attached here: -

          29(n) - RAK Ceramics Group Profile 2013

          29(o) - RAK Ceramics Group Profile 2014

          29(p) - RAK Ceramics Group Profile 2015  

30. How have you engaged, excited and motivated your clients to invest in their employees' health? (300 words)

          The two major adversaries in Corporate Wellness are:

1. The Corporate Employer, who insures his employees against medical eventualities, but who nevertheless prefers a healthy productive work force, in order to maximize profits
2. The Health Insurance Provider, who is happy to ensure a large corporate client, but requires that the employees remain healthy in order to minimize medical utilization and events, so that expenditure is within the premium allocation.

          - With medical costs being covered, the employee is indifferent to keeping healthy and as a consequence absenteeism and presenteeism increase, and productivity & profits drop.

          - Consequently medicare utilization & hospitalization increases, medical costs & premiums escalate and insurance become unsustainable resulting in annual premium increases.

          In order to engage, motivate & excite our clients to reduce medicare costs (to the benefit of insurers) and to improve employee healthy and productivity (to the benefit if employers); along with RAK Insurance, Arabian Wellness introduced Wellness into all Health Insurance plans. All employers who took health insurance automatically got employee wellness packages as part of the corporate health insurance plans.

          30(a) - Health & Wellness Insurance for White Collar Employees 

          30(b) - Health & Wellness Insurance for Blue Collar Employees 

          The benefit to employers is a full-fledged scheme (medical screening, health education, year round health activities) resulting in a healthier and more productive work force. The benefit of insurer is a year round corporate wellness program in the corporate that keeps employees healthy and reduces medicare utilization & medicare costs. In addition, it ensures that corporate renews the health insurance due to consequent reduced annual premiums. Corporates that are currently covered by such a scheme include:

• - Stevin Rock – 3000 employees
• - Saqr Port – 1000 employees
• - Hilton Hotels – 500 employees
• - American University – 250 employees

31. Please give client testimonials (200 words)

Within one year of our incorporation, we were selected as a Finalist in the Daman Corporate Wellness Awards, 2014:

1. 31(a) – Wellness Team of the Year (Finalist, 2014): In January, 2017, we were awarded by Dubai Authorities for being the winner of the Distinguished Corporate Fitness Initiative 2017. Details
2. 31(b) – Corporate Fitness Initiative (Winner, 2017): Details
3. Attached are the Individual Testimonials from few of our clients:

• 31(c) – RAK Ceramics (4000 employees) 
• 31(d) – Saver Glass LLC (250 employees) 
• 31(e) – Kirby Building Systems (296 employees) 

32. Please give examples of competitive advantage and innovation (200 words)

          -->The advantage we have over most of our competitors is that we are perhaps the only Comprehensive Corporate Wellness Company in the UAE. For the corporate client we are a one stop multi-disciplinary team of Physicians, Nurse, Dietitian, Psychologist, Physiotherapist and Lifestyle Counselors who can deliver to the client all their needs of:

• - Health Screening
• - Health Education
• - Health Activities

          This delights the client with not having to resort to multiple vendors.

          32(a) - Multidisciplinary Team 

          As regards innovation, the first step in Corporate Wellness is employee screening. Traditionally, this is done by medical clinics within the premises of the corporate facility and it gives the employee an instant print out of Blood Pressure, Blood Sugar, BMI, etc. We innovated and decided to add lifestyle screening into the diagnostic screening and simultaneously deliver a lifestyle report with information on Diet, Exercise, Stress, Smoking, along with counseling.

          32(b1) - 25 Parameters Questionnaire 

          To the best of our knowledge, no other corporate wellness company is able to provide an integrated biomedical and lifestyle screening prescription.

          32(b2) - 25 Parameters Sample Prescription 

33. Please give client acquisition and retention rates (100 words)

We are acquiring between 2000 – 3000 new clients annually and have a 100% retention rate as detailed below:

34. Please give a summary of your award entry:(100 words)

We have adhered to our company’s mission of implementing corporate wellness through lifestyle change and have succeeded in getting all our corporate clients to promote workplace health practices for the benefit of their employees. We have improved and customized our product and services to the delight of our customers and we have been rewarded with repeat order and many new customers. More information about the work we do is available on our website: www.arabianwellness.com                                                                              

35. Please state company industry: Health & Wellness

36. Supporting material

37. Please upload high resolution of your company logo. (attached)

38. If you are short-listed, who will present face to face to the judging panel (name, job title, mobile, email) on …………….. date?

Name: Prof. Adrian Kennedy

Title: Chief Wellness Officer

Mobile: +971-526424237

Email: prof.kennedy.aj@gmail.com

Date: Any date suitable to the judging panel